The Ghana Corporate Brands Awards 2025, organized by Maven Communications Ghana Ltd, unfolded in grand style on Saturday, August 23rd at the luxurious Mövenpick Ambassador Hotel Accra.
This prestigious event, held under the theme “Mastering the Future: Recognizing Excellence through Strategic Branding and Leadership,” brought together top-tier corporate leaders, visionary entrepreneurs, and industry pioneers who are shaping Ghana’s economic landscape.
The awards ceremony represents a significant milestone in Ghana’s corporate calendar, celebrating organizations that have demonstrated exceptional commitment to brand excellence and innovative leadership practices. According to Maven Communications, the premier event management company behind the awards, the ceremony aims to “inspire creativity and change in service quittance” while delivering “five-star events with measurable results”
At the prestigious 2025 Ghana Corporate Brands Awards ceremony, Mr. Abdul Razak Baba, Deputy CEO of the Ghana Investment Promotion Centre (GIPC), delivered a powerful address as the Guest of Honour, urging Ghanaian businesses to become ambassadors for the national brand.
In his speech, Mr. Baba commended the award winners, asserting that successful brands are not built by chance but through deliberate vision, consistency, and resilience.
“We have all witnessed how some brands became so successful that they not only dominated their product categories, they became those categories themselves and part of our everyday language,” he stated, illustrating how iconic brands weave themselves into the fabric of culture and shape national identity.
Shifting focus to the national stage, the Deputy CEO framed Ghana itself as a brand undergoing a strategic transformation. “Under the leadership of His Excellency President John Dramani Mahama, we are working very hard to give this brand a new identity through the twin wheels of our economy,” he announced.
He emphasized that this national rebranding is a collective mission, calling on every corporate leader present to become an active ambassador. “Everyone has a part to play… to tell the world that Ghana is more than just cocoa and gold. Ghana is a country of ideas, a country of creativity, and a country of excellence.”
Outlining the GIPC’s role in this endeavour, Mr. Baba confirmed the Centre’s mission is to position Ghana as “a globally competitive brand and the investment destination of choice.” However, he stressed that this goal cannot be achieved alone.
“We need you to keep raising the bar and show the world that Ghanaian businesses can and do compete at the highest standards,” he urged the gathering of top executives.
Concluding his address, Mr. Baba extended his congratulations to all the winners and issued a forward-looking challenge: “May your brands shine brighter, and let us remember that the future belongs to those brands that are bold enough to embrace the digital part of our economy and power into success.”
In an exclusive interview, Mr. Seth Jojo Danso Asante, Events Director for Maven Communications, revealed the rigorous selection process. “Each nominated company is researched on factors including corporate social responsibility, market influence and impact, product quality, and the effectiveness of their corporate brand messaging,” he stated.
Mr. Asante emphasized that the awards platform is crucial for elevating essential but often overlooked sectors, citing Indo Gas (winner in Medical Gas Supply) as a prime example. “This company needs to be put out there because the kind of service they are providing is exceptional and also essential.”
Leadership and Strategy: The Pillars of Success
The event highlighted the intrinsic connection between effective leadership and brand success, with the awarded companies demonstrating how leadership excellence translates into tangible business outcomes.
Winners, Challenges, and the Future
Bel Beverages by Blow Group of Companies was recognized as Manufacturing Brand of the Year, while Indo-Industries Ghana Ltd was adjudged Brand of the Year (Industrial Gas Company) Other winners included B5 Plus (Brand of the Year for Steel Manufacturing) and Hale Pharmacy’s CEO, Mr. Kwame Preko.
Looking ahead, Mr. Asante identified currency stability as the paramount challenge for businesses. “If our currency can be held stable, that will do companies great good… companies keep complaining about the currency as they use dollars to trade for imports,” he noted, while also commending the government for resolving the electricity crisis.
The event celebrated the pinnacle of Ghanaian corporate achievement, highlighting brands that have demonstrated exceptional market leadership and innovation.
The Municipal Chief Executive (MCE) for Ho West, Mr. Francis Proferr Dusey underscored the importance or recognizing the contributions of businesses towards the development of the Ghanaian economy.
He mentioned that that the awards program was designed to be inclusive and engaging, allowing industry professionals and the public to contribute to recognizing and selecting outstanding business achievements.
He detailed that industry experts rigorously evaluated award candidates through a thorough market survey. This survey was conducted among professionals and was representative of middle- and high-income earners.
Mr. Francis Proferr Dusey emphasized that the winners were evaluated against several criteria, including Corporate Social Responsibility (CSR), Brand Consistency, Innovation and Technology Adoption, Brand Appeal and Goodwill, Leadership and Governance, Product/Service Quality, and Market Impact and Growth.
In attendance were the Greater Accra Regional Minister with his delegation, Professor Joshua Alabi, Board Chairman of GCB Bank (represented by Prof. Mrs Goski Alabi, Acting Vice Chancellor of Accra Metropolitan University), Madam Esther A.N. Cobbah, President of the Institute of Public Relations Ghana and founder of Stratcomm Africa, Abdul Razak Baba, Deputy CEO of the Ghana Investment Promotion Centre (GIPC), Mark Hayford, Managing Director of White Sands Travel Consult, and Mr. Evans Hockey, Secretary to the GCBA Awarding Board.
Also present were Dr. Maxwell Gakpo, Dean and Acting Pro Vice Chancellor of Accra Metropolitan University, Mr. Abdul-Kadiri Aliou of GIPC, as well as traditional rulers including chiefs and queen mothers.
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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Source: myjoyonline.com
