Ghanaian consumers are exploring cross-border television alternatives as regulators escalate pressure on MultiChoice Ghana over DStv subscription costs.
With the Premium bouquet priced at $82.40 locally nearly triple Nigeria’s $28 equivalent some dealers now offer Nigerian packages to circumvent the disparity.
This workaround delivers major international sports and entertainment content but excludes Ghanaian channels like GTV, Joy News, and TV3, which remain accessible via free-to-air satellites.
The National Communications Authority (NCA) intensified scrutiny this week, notifying MultiChoice of possible suspension of its Direct-to-Home Pay-TV license under Section 13 of the Electronic Communications Act.
Citing consumer welfare concerns amid economic strains, the regulator gave the broadcaster one month to justify its pricing or propose remedies. Communications Minister Samuel Nartey George has publicly criticized MultiChoice for “disregarding economic hardship,” fueling the standoff.
While existing DStv services continue uninterrupted during the review, the emergence of Nigerian bouquets signals shifting market dynamics. A local Pay-TV dealer confirmed growing consumer interest, noting: “There is still a better alternative… even with lower subscription packages.” Analysts observe this trend could accelerate discussions on regional pricing harmonization and force operators to reassess West Africa strategies.
The NCA’s intervention reflects broader efforts to align digital service costs with local economic realities. As Ghanaian households weigh content access against affordability, the dispute’s resolution may redefine competitive norms across the region’s pay-TV landscape.
