The 4th Made-in-Ghana Bazaar, scheduled for 5–7 September 2025 at the Accra International Conference Centre, has been designed as a serious business platform.
Operating under the theme “Championing Economic Diplomacy: Connecting Producers, Markets and Opportunities,” the event will bring together Ghanaian producers, trade bodies, investors, and the diplomatic community in one space.
The Ghana Investment Promotion Centre (GIPC) is playing a central role, ensuring the bazaar is not just about showcasing products but also about building long-term investment opportunities. It has positioned the bazaar as both a trade fair and a launchpad for investment, making it possible for exhibitors to leave the event with buyers, distributors, and investors ready to scale their businesses.
Why the bazaar matters for participants
The bazaar provides a rare opportunity for small and medium-sized enterprises, artisans, and manufacturers to sell their products directly while being exposed to investors who are searching for high-potential businesses. A fashion designer or an agro-processor, for example, may not only secure orders at the event but also attract an investor who is willing to fund expansion into larger production.
Participants also gain strategic exposure. Every conversation has the potential to become an export deal or a new market entry. This makes the bazaar an important bridge between local enterprise and global business.
GIPC in charge: From floor to future
The Chief Executive Officer of GIPC, Simon Madjie, described the upcoming bazaar as a practical platform for combining trade promotion with investment facilitation. Exhibitors will be profiled not just as sellers but also as businesses with the capacity to grow.
The Centre is using tools such as the Investment Opportunities Mapping Project (IOMP) to identify promising sectors in all 261 districts of the country. This ensures that investors are presented with opportunities backed by solid data. GIPC is also using the Ghana Diplomatic Investment Drive (GDID) to equip Ghana’s missions abroad with business briefs and investment-ready projects to pitch to potential investors.
“The bazaar also feeds into future events such as the 2026 Ghana International Investment Summit. GIPC is using it as a scouting ground to identify the most promising enterprises that can be showcased before global investors.”
Diplomacy that delivers
The Ministry of Foreign Affairs has introduced measures to ensure the bazaar links directly with Ghana’s wider economic diplomacy agenda. Ambassadors are now being assessed on how well they promote Ghanaian products and attract business opportunities. Ghanaian embassies will be required to feature Made-in-Ghana goods at all National Day celebrations and official events, with only Ghanaian cuisine served. Local producers will also be prioritised in procurement and humanitarian support.
These measures mean that the visibility businesses gain at the bazaar will not end when the event closes. Instead, their products will continue to be promoted globally through the country’s diplomatic missions.
Investment mapping, the infrastructure behind opportunity
The Investment Opportunities Mapping Project, launched in July 2025, is a significant part of Ghana’s investment strategy. It creates a digital database of investment-ready opportunities across every district. The project also provides a web-based portal that allows both local and foreign investors to easily access information about where their money can be best utilised.
By working with metropolitan, municipal, and district assemblies as well as traditional leaders, GIPC is ensuring that every part of Ghana can benefit from investment inflows. Regional roadshows will highlight opportunities such as the Volta Economic Corridor, the Kumasi Machinery and Technology Park, and the Legon Pharmaceutical Innovation Park. This makes the bazaar more than just a temporary showcase. It is part of a long-term strategy to attract investors to every corner of the country.
Proven industry support
The Ghana National Chamber of Commerce and Industry (GNCCI), which has supported over 1,500 businesses to understand the African Continental Free Trade Area (AfCFTA) and guided many small firms to expand, is backing the bazaar. Together with other agencies such as the Ghana Export Promotion Authority, the Ghana Free Zones Authority, and the Ghana Trade Fair Company, the GNCCI is helping to create an environment where exhibitors do not just meet buyers but also learn how to negotiate contracts, secure funding, and expand into new markets.
From local booth to global business
The opportunities from the bazaar are diverse. Businesses can secure export contracts, attract investors to expand production, and build partnerships that create long-term value. The profiling of exhibitors by GIPC means that high-potential businesses can be fast-tracked into future investment forums, increasing their chances of gaining international recognition.
For participants, this translates into visibility, access to capital, and entry into new markets. For investors, it creates a pipeline of credible, investment-ready businesses.
Success stories that inspire
Previous editions of the Made-in-Ghana Bazaar have shown what is possible. Small agro-processing companies have been able to connect with supermarket chains abroad and now export their products to new markets in Europe and other African countries. Some local textile and fashion designers who participated in earlier bazaars secured bulk orders from buyers in the United States and the United Kingdom, giving them steady revenue streams and visibility beyond Ghana.
Producers of shea butter, local beverages, and handicrafts have also testified that their participation opened doors to business partnerships that would have been impossible without such a platform. These examples prove that the bazaar is not only a display of talent but also a business incubator that allows participants to move from small-scale sales into structured and sustainable enterprises.
Such stories matter because they show entrepreneurs that the bazaar is not just a short-term marketing event. It is a chance to build a future, create jobs, and establish Ghanaian brands on the global stage.
Smart fair, real returns
The 4th Made-in-Ghana Bazaar is more than an exhibition of local goods. It is a structured platform that connects trade with investment, guided by the practical leadership of GIPC and backed by the diplomatic network of the Ministry of Foreign Affairs.
For local producers, it is an opportunity to transform creativity and skill into business growth and global exports. For investors, it is a chance to discover reliable partners in one of Africa’s most dynamic economies. The bazaar demonstrates that Ghana is not only proud of its products but is also serious about creating the structures to support business growth.
Every contract signed, every investment agreed, and every export order secured at the event will feed into the broader goal of building a stronger and more competitive Ghanaian economy.
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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Source: myjoyonline.com
