OWURA WEAR Steals the Spotlight at Ghana Men’s Fashion Show

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Accra’s World Trade Center was the epicenter of style and creativity over the weekend,31st August 2025, as the much-anticipated Ghana Men’s Fashion Show took over the city with two unforgettable days of fashion. The first day celebrated street fashion, setting the stage for a vibrant showcase of bold, urban looks. But it was the second night that truly belonged to OWURA WEAR, whose runway debut left the audience captivated.

Making its first appearance at the prestigious fashion event, OWURA WEAR unveiled its 2.0 Collection 2025, a bold and refreshing line of boxers and tank tops. The brand name itself—Owura, meaning “gentleman”—perfectly reflects its ethos: comfort, elegance, and everyday sophistication for the modern man.

Behind this standout collection is Kevin Agyei Mensah, popularly known as McCoy,the creative director of OWURA WEAR. His vision for men’s fashion—prioritizing both comfort and premium design—was brought to life on the runway with stunning execution.

From the moment the first model stepped onto the runway, it was clear OWURA WEAR had raised the bar. The models, handpicked for their professionalism and presence, embodied confidence and charisma, making every step a statement. Their commanding performances turned heads and earned the brand repeated applause, proving why they were the true showstoppers of the night.

The tank tops, making their official launch alongside the underwear collection, blended simplicity with sharp design, offering men versatile wardrobe essentials. The boxers, meanwhile, highlighted the brand’s dedication to quality:

Comfort: Tailored with the wearer in mind, OWURA underwear prioritizes ease and all-day wearability.

Premium Materials: Crafted with high-quality fabrics, ensuring durability and luxury in one.

Breathable Design: Engineered to allow air circulation, keeping the body cool and relaxed.

Modal Fabric: Known for its incredibly soft, high-quality finish, adding a touch of indulgence to daily essentials.

Everyday Wear: Practical for regular use while maintaining a stylish edge.

Pack of Two: A convenient and customer-friendly option.

By the close of the evening, the verdict was unanimousOWURA WEAR had not just debuted; it had dominated. Under the creative direction of Kevin McCoy and Kwabena Baffour Brown the brand’s fusion of comfort, functionality, and fashion-forward design has set a new standard for men’s underwear and casual wear in Ghana and beyond.

With the successful launch of its tank tops and a groundbreaking debut on the runway, OWURA WEAR is no longer just a new name in men’s fashion—it is the name to watch.