Black Queens forward Princella Adubea has already begun reaping the benefits of Ghana’s performance at the 2024 WAFCON
She has secured a huge deal with one of the popular food product companies
Adubea featured in all six of the Queens’ journey to securing a bronze medal after beating South Africa in the third-place clash
Princella Adubea is riding a wave of success both on and off the pitch.
Fresh off a strong showing at the 2024 Women’s Africa Cup of Nations, she has now been unveiled as the new face of Kivo, a popular food product from Procus Ghana Ltd.
Princella Adubea: A vital presence in Ghana’s WAFCON glory
Adubea played a vital role in helping Ghana finish third at the tournament in Morocco.
It was a long-awaited return to the podium for the Black Queens, who had not clinched a medal since 2016.
She featured in all six matches, starting or coming off the bench as needed, and managed to score once during the campaign.
Though it wasn’t quite the explosive performance fans saw during the qualifiers, where she bagged a memorable hat-trick against Rwanda, her efforts proved essential in Ghana’s bronze medal finish.
Princella Adubea lands ambassadorial deal with Kivo
As the national team celebrated their achievement, Adubea marked another major milestone.
She signed an ambassadorial deal with Procus Ghana Ltd, the company behind the well-loved Kivo brand.
She announced the partnership with heartfelt words on her X page (formerly Twitter), stirring up nostalgia and pride:
“God Never Fails. Remember those days adding choco to your gari soakings? The taste, the joy, the energy – unforgettable. Now, that same magic is back in one powerful mix – Gari, Sugar, Choco-Malt, and Glucose to fuel your day.”
Joining Kudus in the Kivo family
Princella becomes the second Ghanaian footballer to join the Kivo movement.
She follows in the footsteps of Mohammed Kudus, the Black Stars midfielder who has already become the poster boy for the brand’s wide range of products.
While Kudus fronts the full line of Kivo items, from gari to pepper, Princella is now the leading face of the newly launched Kivo Energy+ Gari Soakings Mix.
Adubea’s career in retrospect: From Techiman roots to international football
Adubea’s football journey began in Techiman, where she honed her craft at Ampem Darkoa Ladies.
Her talent eventually opened doors to Europe, with a spell at Spain’s Sporting Huelva, before making her way to the United Arab Emirates, where she currently plays for Abu Dhabi Country Club.
Known for her sharp movement, ability to read spaces, and eye for goal, she continues to pose a serious threat in the final third.
Despite battling injuries over the years, she has remained resilient, and now, with this new endorsement, her story keeps getting better.
Ghana bags $350k with bronze finish at WAFCON
Beyond Princella Adubea’s personal achievement, her Black Queens teammates are set to enjoy a financial boost following their impressive run at the 2024 WAFCON, YEN.com.gh reported.
Ghana’s third-place finish comes with a $350,000 prize, while South Africa, who placed fourth, will receive $300,000.
Source: YEN.com.gh
