In the fast-evolving world of African fashion, few creatives have arrived on the scene with the kind of steady clarity and purposeful direction that Egunjobi Oluwasegun Alabi brings through his brand Theo Threads & Styles.
More than just a designer, Alabi is a thinker, a listener, and a storyteller—his work is thoughtful, grounded, and filled with a quiet confidence that leaves a lasting impression.
From the moment his designs began circulating within industry circles, it became clear that Alabi was not interested in noise for the sake of visibility. Instead, his focus has always been on authenticity—creating clothes that mean something, collections that reflect real life, and designs that honour both functionality and self-expression. In many ways, he is part of a growing new guard of designers shaping the future of African fashion—one that centres lived experience, thoughtful form, and individual voice.
What sets Alabi apart is his refusal to be rushed. He builds each collection with intention, letting the concepts breathe, evolve, and take on meaning beyond just fabric and thread. His commitment to storytelling through design is what gives Theo Threads & Styles its unique soul. The brand doesn’t simply follow trends or replicate aesthetics—it engages with them, responds to them, and transforms them into something deeper.
This approach was beautifully evident in the brand’s Versatile Motion collection, presented at the African Fashion and Arts Award (AFAA) Showcase in 2025, where Alabi received widespread recognition for seamlessly blending movement, structure, and streetwear energy. It was a bold moment of arrival for the brand, marking it as one to watch in the ever-growing space of contemporary African fashion.
The collection was praised for capturing the rhythm of real life—designed not just for the runway, but for how people live, move, and express themselves every day.
Just as compelling was Earthbound Echo, a deeply reflective and emotionally resonant body of work that earned critical acclaim for its connection to place, memory, and identity.
Reviewers described it as raw, grounded, and emotionally intelligent—a collection that communicated without theatrics, proving that fashion could be both conceptual and deeply wearable. With this collection, Alabi showed his ability to take introspective themes and translate them into something tactile and universally understood.
Earlier on, A Bold Fusion of Streetwear and Elegance gave audiences a glimpse into Alabi’s duality—the merging of soft and strong, loose and structured, ease and intention. That collection laid the foundation for what would become the brand’s ongoing signature: refined streetwear infused with emotion, meaning, and a deep respect for craftsmanship.
Across each of these creative moments, what remains consistent is Alabi’s restraint. He doesn’t oversell the work. He allows it to breathe. His designs speak not just to what people wear, but to who they are—and that, perhaps, is the most powerful thing any designer can offer.
As a creative director, Alabi is also deeply collaborative. From casting to styling, from music to movement, each element in a Theo Threads & Styles presentation is curated to reflect something honest. His models don’t just wear clothes—they inhabit a story. The brand embraces fluidity in identity and style, and this openness is part of what makes it so relevant to a global audience.
In the current fashion climate, where speed is often mistaken for innovation, Alabi stands as a reminder that true creative direction takes patience, vision, and sensitivity. He is not just creating garments—he’s creating language. A language that speaks of possibility, culture, community, and power in subtlety.
Theo Threads & Styles is still growing, still unfolding, but it is already unmistakably distinct. The foundation is strong, the vision is clear, and the voice behind it—Egunjobi Oluwasegun Alabi—is one that is steadily rising, not through spectacle, but through presence. With every collection, every visual, every quiet statement of design, he reminds us that fashion is not just about how we look. It’s about how we feel, how we move through the world, and how we choose to tell our story.
And in this story, Alabi is only just getting started.
Source: ameyawdebrah.com/
