Tidal Rave Festival is set to return with a bold new edge on November 14th and 15th at La Palm Royal Beach Hotel.
Now in its 13th year, Africa’s biggest beach festival is being reimagined, with a focus on delivering unexpected experiences and rewriting rave culture.
The festival will be a two-day celebration, starting with an invite-only pre-party on Friday. On Saturday, a full day of music, culture, fashion, and food will kick off with a vibrant road carnival. This year’s vision is being steered by the Culture Currents, a team of Ghana’s most exciting voices, who are promising an experience that goes beyond just music.
Key partners like Absa Bank, Johnnie Walker, Red Bull, and MobileMoney Limited are driving new experiences, while a new two-year partnership with the Black Star Experience will infuse the festival with Ghanaian tourism and culture.
“Over the years, Tidal Rave has been known for delivering the ultimate rave experience. But this year, for the first time ever, the spotlight shifts to the Culture Currents, a carefully selected team of top industry specialists,” Awo Ampadu Somuah, Event Director of Tidal Rave Festival, said at the launch event.
“The Culture Currents made up of some of Ghana’s most exciting voices: Lisa Quama, Ato Sekyi, Rev Erskine, Samuella Graham, Ellen Osabutey, Makafui Awuku, Kojo Junior, and Joewackle,” she added.
Tasked with shaping the festival from the inside out, they bring diverse perspectives to reimagine what raving looks and feels like in 2025. From fashion and food to culture, dance, storytelling, and sustainability, these creative minds are promising ravers a once-in-a-lifetime wild experience that goes beyond music, a thrilling celebration of energy, culture, and community. With fresh energy and fearless perspectives, the Culture Currents are ready to spark a wave that will ripple far beyond the coastline.
Co-Creating With Brands
The brand partners are also upping their experiences for the festival. This year, Absa Bank is giving Ravers an opportunity to enjoy the rave on their own terms with super exciting discounts. The Red Alert tickets give Ravers a unique festival experience.
“At Absa Bank, we are all about empowering our customers to bring their possibilities to life,” said Charles Addo, Director of Retail Banking at Absa Bank.
“Tidal Rave is a vibrant expression of youth culture and ambition, and we are proud to give Ravers the opportunity to enjoy this experience on their own terms. Through our exciting discounts and unique ticket offerings, we are making it easier for everyone to be a part of this cultural movement,” he said.
Last year, Johnnie Walker gave ravers something unforgettable with the Flavour Code Experience, a specially curated zone that immersed attendees in a sophisticated environment, complete with premium seating, stylish décor, and interactive showcases of the brand’s diverse flavours. “It wasn’t just about whisky; it was about living bold, premium moments that perfectly matched the energy of the festival.” Nana Yaa Amoah-Owusu, Marketing Manager, Spirits and RTDs at Guinness Ghana, said.
Building on that legacy, Johnnie Walker is back this year with Afro Exchange, an immersive experience designed to meld cultures, connect communities, and celebrate the vibrant spirit of youth across borders. More than just a festival highlight, Afro Exchange is about creating spaces where young people can share, express, and experience culture in bold new ways, elevating Tidal Rave into a global conversation powered by music, creativity, and connection.
The Black Star Experience Partnership
This year, Tidal Rave Festival also signed a two-year partnership with the Black Star Experience, an initiative to promote Ghanaian tourism and the creative arts industry.
Speaking on the essence of the partnership, Rex Owusu Marfo, Presidential Staffer and Coordinator of the BSE, said, “This collaboration is justified because it is a direct investment in our future. It is an answer to the question: “How do we ensure our culture not only survives but thrives for generations to come?”.
“The answer is by meeting the next generation where they are, at events they love like Tidal Rave, and offering them the keys to a deeper understanding,” he added.
“We are not forcing them to come to our museum; we are bringing the museum to their festival. We are creating living, breathing, pulsing cultural moments,” he explained.
For her part, Beryl Agyekum Ayaaba, the CEO of EchoHouse, curators of Tidal Rave Festival, said, “We are thrilled to partner with The Black Star Experience Secretariat under the Office of the President, His Excellency John Dramani Mahama. Tidal Rave Festival has always been more than just an event; it is a platform to empower and showcase the incredible talent within Ghana’s creative arts. This collaboration with the BSE is a powerful affirmation of our mission and will help us take this initiative to an international level, driving both cultural and economic value for our country.”
As part of the partnership, both BSE and EchoHouse are exploring various possibilities of expanding Tidal Rave Festival across the African continent with first new destination expected to be announced later this year.
With the Culture Currents steering the vision and partners like Absa Bank, Johnnie Walker, Red Bull, MobileMoney Limited, and Black Star Experience driving bold new experiences, 2025 promises not just a festival, but a cultural movement redefining what it means to rave in Ghana and beyond. Tidal Rave Festival 2025 is coming, and we cannot wait to see you there.
Source: ameyawdebrah.com/
