Trace+, the global streaming platform for Afro-Urban culture, has partnered with Nyege Nyege 2025, East Africa’s most iconic music, arts, and culture festival, in a landmark streaming and media collaboration. Brokered by Flycorp, a leading African projects, talent, and event management company, the partnership will spotlight African creativity on a global stage and deliver an unprecedented digital festival experience from Uganda.
Under the theme Ekigunda Ky´Omuliro – The Gathering of the Flame, festival-goers will be invited into an Afrofuturistic soundscape celebrating the past, present, and future of contemporary African music. Marking its 10th anniversary, Nyege Nyege 2025 moves to a breathtaking new home overlooking the Kalagala Falls, on the banks of the River Nile just two hours from Uganda’s capital, Kampala. The venue, known as East Africa’s adventure capital, welcomes visitors from around the world to experience its natural beauty and thrilling outdoor activities.
As the official streaming partner, Trace+ will bring the spirit of Nyege Nyege to global audiences with exclusive performances, artist interviews, behind-the-scenes coverage, and immersive content across its app, website, and social platforms. All Nyege Nyege ticket holders will also receive three months of free premium access to Trace+, extending the festival experience well beyond the Nile.
Flycorp, as festival promoter, will coordinate Trace+ content integration and global PR amplification while also supporting talent bookings and on-ground marketing. The agreement was made possible through Flycorp’s collaboration with Sector A, the media and brand strategy firm led by Jérôme Ebela.
“This partnership goes beyond media rights — it’s a cultural milestone,” said Phil Nwankwo, Founder and CEO of Flycorp. “It’s about amplifying African voices and experiences, while setting a new standard for how festivals from this continent are packaged, perceived, and celebrated globally. We’re proud to lead that movement.”
“Trace+ exists to celebrate Afro creativity in all its forms — and Nyege Nyege embodies that spirit,” said Olivier Laouchez, Co-founder and Executive Chairman of Trace. “Together, we’ll take this Afrofuturistic experience beyond borders and into the homes of millions.”
Renowned for its boundary-pushing line-ups, Nyege Nyege 2025 will host over 300 artists across six stages, featuring headline performances from Skrillex, Flowdan, Kampire, DJ Travella, Boutross, Arsenal Mikebe, Nakibembe, Embaire, and many more. The festival celebrates an eclectic mix of sounds, from traditional music and Afro-house to Amapiano, reggae, and African dance styles like kuduro and coupé-décalé, alongside a dedicated stage showcasing live performances from across the continent.
More than a music festival, Nyege Nyege has become a celebration of freedom, inclusivity, and cultural exchange — welcoming alternative thinkers, fashion leaders, visual artists, and creative entrepreneurs from Africa and the diaspora. The partnership with Trace+ reinforces this mission by showcasing African youth culture through a global lens.
“This partnership with Trace+ allows us to share the Nyege Nyege experience with Afro culture lovers everywhere,” said Derek Debru, Co-founder of Nyege Nyege. “Trace+ is the ideal platform to reflect the boundary-pushing, joyful, and inclusive energy that defines our festival.”
Fans can look forward to free, immersive digital storytelling from Kalagala Falls while Trace+’s Afro-centric catalogue — featuring 25+ TV channels, 300+ radio stations, exclusive films, and series — keeps the party alive year-round. In October, Trace+ will also launch a new digital radio station dedicated to emerging artists and alternative sounds, perfectly aligned with Nyege Nyege’s DNA.
Nyege Nyege 2025 takes place from 20 to 23 November at Kalagala Falls, Uganda. Tickets are available now at www.nyegenyege.com and www.trace.plus. To stream the festival experience and discover more exclusive content, download Trace+ from your app store or visit www.trace.plus.
Source: ameyawdebrah.com/
