Communications Minister Samuel Nartey George has issued a final warning to satellite television giant MultiChoice Ghana, threatening to shut down its operations tomorrow (September 6) if the company fails to engage in negotiations over a price reduction.

In a strongly worded tweet on Friday night, the minister accused the company of disrespecting Ghanaians and reneging on its initial promise to discuss the matter.

The minister’s ultimatum comes after weeks of a tense standoff over DStv tariffs, which the government and consumers have long deemed exorbitant.

Citing a mandate from the government to address the high cost of satellite television, the minister had given MultiChoice a deadline of September 6 to agree on a price review.

In his latest post, the minister made his position unequivocally clear.

“I have no intention to continue tolerating the disrespect to Ghanaians by DStv,” he stated. He added that if MultiChoice was no longer interested in a price discussion, as suggested by their latest statement, the government would proceed with its planned enforcement action.

“If they have changed their position, then we simply would enforce the regulatory action. No company is above the law,” the minister tweeted.

According to the minister, MultiChoice had previously shown a willingness to engage, which led the government to halt its initial regulatory moves.

He explained, “DStv indicated their willingness to engage the Ministry on its concerns on pricing and prayed us to stay our enforcement action. If they have changed their position, then we simply would enforce the regulatory action.”

The dispute underscores a long-standing public frustration with MultiChoice’s pricing structure, which has been criticised for being high compared to other markets.

The minister’s stance has been widely supported by consumers who feel that the foreign company has a monopoly and does not adequately address their concerns.

The regulatory action would be carried out by the National Communications Authority (NCA), which has the legal mandate to oversee and regulate all broadcasting services in Ghana.

A shutdown of MultiChoice’s services would affect millions of subscribers and have significant legal and economic repercussions.

The minister ended his post with a final, firm statement: “Ghana is open for businesses that respect our laws and institutions. Until then, there is nothing for us to meet over. The @NCAGhana would carry out enforcement.”

The country now awaits to see if a last-minute negotiation can avert a complete shutdown of a major entertainment provider.

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Source: myjoyonline.com