Talented YouTube duo Vlad and Niki’s net worth has increased over the years, thanks to their increasing presence on social media. The duo has taken over the internet in recent years. Their engaging YouTube videos, which feature role-plays, vlogs, family stories, and advertisements, have garnered millions of views and subscribers worldwide.
Source: UGC
TABLE OF CONTENTS
Key takeaways
- Vlad and Niki is a YouTube channel that features Russian-American siblings Vladislav and Nikita Vashketov.
- Their parents, Sergey and Victoria Vashketova, oversee over 20 YouTube channels in 18 languages.
- Vlad and Niki’s net worth is in the hundreds of millions of dollars.
- They have built a multi-million-dollar empire.
Profile summary
| Full name | Vladislav Vashketov | Nikita Vashketov |
| Nicknames | Vlad | Niki |
| Gender | Male | Male |
| Date of birth | 26 February 2013 | 4 June 2015 |
| Age | 12 years (as of 2025) | 10 years (as of 2025) |
| Zodiac sign | Pisces | Gemini |
| Place of birth | Miami, Florida, United States | Miami, Florida, United States |
| Current residence | Miami, Florida, United States | Miami, Florida, United States |
| Nationality | Russian-American | Russian-American |
| Ethnicity | White | White |
| Religion | Christianity | Christianity |
| Eye colour | Dark brown | Dark brown |
| Hair colour | Blonde | Blonde |
| Mother | Victoria Vashketova | Victoria Vashketova |
| Father | Sergey Vashketov | Sergey Vashketov |
| Siblings | Christian, Alice Vashketova | Christian, Alice Vashketova |
| Profession | YouTuber | YouTuber |
| Years active | 2018–present | 2018–present |
| Net worth | Around $140 million | Around $140 million |
| @vlad.super.vlad | @nikitoys_official | |
| YouTube | Vlad and Niki | Vlad and Niki |
YouTube duo Vlad and Niki’s net worth in 2025
Multiple sources, such as Business and Power, estimate the Russian duo’s wealth at around $140 million. Vladislav Vashketov and Nikita Vashketov have taken the YouTube world by storm with their multiple channels. Below is an exploration of how the two created their empire.
YouTube career
Vlad and Niki launched their YouTube channel on 23 April 2018. They began recording videos of their daily excursions and playing.
Their content immediately appealed to young audience members, and their channel became famous. Vlad and Niki’s YouTube channel now has millions of subscribers and billions of views, making it one of the most popular channels on the platform.
Source: UGC
How much money do Vlad and Niki make on YouTube?
In 2019, the brothers were ranked as the YouTubers with the highest earnings per video, at an estimated US$312,000 for each video.
Vlad and Niki’s monthly income is challenging to determine because YouTube pays per the number of views in each video. CEO Today estimates their annual earnings to be between $4.9 million – $78.5 million. They are among the wealthiest YouTubers, alongside MrBeast (Jimmy Donaldson).
Vlad and Niki’s YouTube channels
The brothers have multiple YouTube channels in various languages. Some of their primary channels include:
Vlad and Niki’s parents’ occupation is managing and controlling multiple other YouTube channels in 18 languages. The channels focus on the Vashketov kids, Vladislav, Nikita, Christian, and Alice, alongside their parents, Victoria and Sergey.
The kids reside in Miami, Florida, and sometimes in Dubai, United Arab Emirates. Vlad & Niki’s YouTube channels typically generate income through advertisements, channel membership, and content licensing.
Merchandise sales
Vlad and Niki derive a significant portion of their income from merchandise sales. They offer a diverse range of products, including toys, apparel, and accessories, through various outlets, including their official website, online retailers such as Amazon, and physical shopfronts.
Source: UGC
Brand partnerships
In addition to their YouTube popularity, the renowned YouTubers have formed various brand collaborations with businesses seeking to target their young audience.
The brothers have worked with multiple firms, including toy manufacturers, apparel lines, and entertainment companies. Some of them include Bayer’s Flintstones Vitamins, Zuru, Playmates Toys, and Disney Cars.
Mobile apps and games
Besides Vlad and Niki’s YouTube career, the Vashketov family has created and distributed mobile apps and games featuring their characters. These apps and games generate cash through in-app purchases and adverts.
Here’s an overview of some of Vlad and Niki’s mobile games and applications, accessible on iOS and Android devices.
- Vlad & Niki – Smart games
- Vlad & Niki Run
- Vlad & Niki Cooking games
- Vlad & Niki Supermarket game
- Vlad & Niki Piano
- Vlad & Niki 12 Locks
- Vlad and Niki: Car games
- Vlad & Niki’s Birthday Party
- Vlad and Niki – games & videos
These applications are free to download and use, with some in-app purchases available for extra information and features. They are intended for children of all ages and contain content appropriate for preschoolers, young kids, and toddlers.
Source: UGC
In which country do Vlad and Niki live?
Vlad and Niki live in the United States of America. The family bought and remodelled a new home in Miami, Florida.
Vlad and Niki’s house includes several comforts and entertaining aspects to provide an engaging environment for the celebrity kids. Its attractions include a game area, two indoor playgrounds, and a movie theatre. The house is allegedly worth $12.5 million.
Why did Vlad and Niki get banned?
Vlad and Niki have never been banned from YouTube. However, the digital content creators have in the past faced scrutiny for failing to properly disclose sponsored content.
Their primary channel has also been criticised for uploading content with potentially misleading advertising practices. In May 2024, the Children’s Advertising Review Unit (CARU), a division of BBB National Programmes, launched an investigation into the channel Vlad and Niki.
Following the investigation, CARU made recommendations. The channel owners agreed with CARU to follow specific CARU guidelines. Their statement read in part:
Will work diligently to comply with the recommendations set forth in the final decision for content distributed on the Vlad and Niki channels.
Who is the richest YouTuber in the world in 2025?
Jimmy Donaldson, alias MrBeast, is widely recognised as the richest YouTuber in 2025. MrBeast has an estimated net worth of $1 billion.
What is Diana and Roma’s net worth?
Diana and Roma are estimated to have a combined net worth of around $100 million. The two are known from the Kids Diana Show YouTube channel.
FAQs
- What are Vlad and Niki’s parents’ occupations? Sergey and Victoria Vashketova manage their children’s YouTube channels and brands.
- How much are Vladislav and Nikita Vashketov worth? The YouTube millionaires are allegedly worth between $100 million and $280 million.
- When did Vlad and Niki start YouTube? The siblings launched their YouTube channel on 23 April 2018.
- Do Vlad and Niki live in Dubai? Yes, they reside in Miami, Florida, and sometimes in Dubai, United Arab Emirates.
- How much is Vlad and Niki’s house worth? The house was allegedly bought for $12.5 million.
- What language do Vlad and Niki speak? The young American content creators talk in English and Russian.
Vlad and Niki’s net worth continues to grow with their fame, cementing their status as one of the highest-paid providers of children’s content. They have amassed a sizable fortune through their successful YouTube channel. Their compelling content and savvy monetisation have elevated them to the top rank of child-friendly YouTube channels.
Yen.com.gh published an article featuring Mellstroy’s net worth. Mellstroy is recognised for his bold personality and controversial content. He has a considerable following, which has allowed him to amass significant money.
Mellstroy is a Russian YouTuber who creates digital content, plays video games, and streams. He became famous through live streaming on YouTube, where his outrageous acts drew a significant following. Read the article to get more about Mellstroy’s net worth.
Source: YEN.com.gh
